So, many consumers do not know what fresh roasted coffee taste like. Many are satisfied with daily cups of stale, bitter, coffee.
many top brands will roast in bulk and warehouse till purchase or shipment. They will nitrogen flush the bag to attempt to keep it fresh. The truth is once it is ground it begins losing its freshness. usually within 7 to 15 days depending on storage method the coffee will become stale.
but what the heck, if you have never experience fresh roasted coffee you wouldn’t know. I challenge everyone to give us a try as we roast your coffee when you order. many never go back to the supermarket unless in dire straights.